Raven Industries Launches the OMNi Brand
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210512005126/en/
The OMNi name (meaning "all") will take center stage within Raven. “Empowering ‘all’ is exactly what OMNiPOWER™ and OMNiDRIVE™ bring to the agriculture industry. OMNi enables holistic, hands-free precision; it gives the farmer total control of their time and maximizes operational productivity and efficiency,” said
Effective today, OMNiDRIVE™ replaces the AutoCart name from the previous acquisition of
“We understand the importance of quickly scaling and adopting new power platforms, farming applications, and implements into purpose-built autonomous agricultural machines,” said
OMNiDRIVE™ is Raven’s aftermarket technology kit that transforms existing tractors into driverless machines. It is the first farming application that allows the farmer to monitor and operate a driverless tractor from the cab of the harvester so the harvester can offload on-the-go, then return the tractor and grain cart to a predetermined unloading area — all without a second driver.
The technology connects, manages, and safely operate autonomous agricultural machinery and is compatible with:
Case IH Magnum CVT (2014-2020 models): M250 / 280 / 310 / 340 / 380 (available in
New Holland CVT (2014-2020 models): T8.320 / 350 / 380 / 410 / 435 (available in
8RsPowershift and IVT (2010-current models)
Over three dozen pre-orders have already been placed for OMNiDRIVE™. Official ordering begins today,
OMNiPOWER™ is a self-propelled power platform that easily interchanges with farm implements. This will allow the ag professional to perform multiple farm tasks in all the growing seasons. The farmer launches missions in autonomous mode or can also control directly from the tablet. In either instance, no driver is necessary. Currently, OMNiPOWER™ has interchangeable implements for spreading and spraying with additional applications coming soon.
More OMNiPOWER™ implements will launch quickly and consistently as Raven works with OEM partners to release new implements. Visit www.ravenprecision.com/driverless-ag/partner-with-us to learn more.
OMNiPOWER™ will be available for order on
“The future of agriculture is here and now,” said Langerock. “The pivot-point is OMNi. You'll see the new brand identity and campaign to reflect and communicate our advancements to the market.”
OMNiPOWER™ and OMNiDRIVE™ are trademarks of
About Raven Applied Technology
For decades, Raven Applied Technology has been committed to maximizing operational efficiencies through its innovative agriculture technology. The company’s autonomous product suite is an extension of that core. From field computers to sprayer and planter controls, GPS guidance steering systems, logistics technology, and autonomous solutions — Raven provides precision agriculture products designed for ag retailers and growers to remain competitive and profitable into the future. Learn more at https://ravenprecision.com.
+1 (605) 336-2750